Presupposition is the mistake: Why housing marketing doesn’t meet the bar
Though I’ve never taken a marketing class, I remember fellow students quoting the famous Philip Kotler, who said that marketing is “the creation of demand.” Simplistic to be sure, but a useful shorthand for that many-splendored thing that many of us do for a living. We market to create demand, which
How is the housing market weathering war-time economics?
War-time economics have, of course, sent gas prices skyrocketing, but have also pushed mortgage rates higher over the last five weeks, from a low of 5.99% to a high of 6.64%. Rates have fallen a bit recently, but higher rates have slowed some of the housing data down. In the past, mortgage rates abo
So far, 2026 job growth is better than 2025
As crazy as this may sound, the jobs data in 2026 has improved from the levels of 2025. That’s how low the bar was this year for growth and today’s jobs report reaffirmed that. Now, with a bar so low we can all trip over it, context is key. Over the last six months of job creation, we averaged 15,00
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